Latest Blogs

What we’re talking about

• 
  The next phase of social media is shopping and creators need to make a choiceMarch 9, 2023
  TikTok’s home screen, aka the ‘For You Page’, recently became littered with TikTok shop posts. Every second or third post is an influencer hocking cheap dupes of… Read more: The next phase of social media is shopping and creators need to make a choice
• 
  The three pillars of great content for TikTokFebruary 8, 2023
  Building your content creation skills and developing a social media schedule is an essential aspect of any organisation’s work. There are three pillars of great content that… Read more: The three pillars of great content for TikTok
• 
  GenZ are the new arbiters of online authenticityFebruary 1, 2023
  The first few times I went viral on TikTok are clearly marked in my memory. There’s a single quality that ties that group of hyper-successful videos together. … Read more: GenZ are the new arbiters of online authenticity
• 
  Two rules for going viral on tiktokJanuary 25, 2023
  Going viral is the dream of many content creators, and there are two things that you need to do if you want it to happen. If you… Read more: Two rules for going viral on tiktok
• 
  The simple storytelling trick that makes people watch your videos about the geekiest topicsJanuary 19, 2023
  You’ve got a TikTok account or post on Instagram reels and love talking about research, science or something geeky.  Fitness influencers have it easy because everyone wants… Read more: The simple storytelling trick that makes people watch your videos about the geekiest topics
• 
  I asked AI about food policy. Here’s what it said…December 9, 2022
  AI in food policy is going to change how we access information about the food system. OpenAI have been developing their GPT platform for many years and… Read more: I asked AI about food policy. Here’s what it said…
• 
  How Mr Beast will change our view of lab-grown meatDecember 7, 2022
  Mr Beast, otherwise known as 24-year-old Jimmy Donaldson, could be the person that gets the world eating lab-grown meat. If you don’t know who Mr Beast is,… Read more: How Mr Beast will change our view of lab-grown meat
• 
  Confessions of a niche content creator: changing how we talk about foodOctober 13, 2022
  Changing the way that people learn about food is my goal. Recipes, reviews and critics flood our feeds while scientists and researchers struggle to make their voices… Read more: Confessions of a niche content creator: changing how we talk about food