Content creation

The next phase of social media is shopping and creators need to make a choice

TikTok’s home screen, aka the ‘For You Page’, recently became littered with TikTok shop posts. Every second or third post is an influencer hocking cheap dupes of the latest fashion accessory or yet another pickle kit. It’s a stark contrast to 5 years ago, when TikTok was almost 100% advert-free and the shop didn’t exist. …

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The three pillars of great content for TikTok

The three pillars of great content for TikTok

Building your content creation skills and developing a social media schedule is an essential aspect of any organisation’s work. There are three pillars of great content that need your attention if you want to build awesome new educational content for your social media channels. One of the biggest challenges is finding new, creative and unique …

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The simple storytelling trick that makes people watch your videos about the geekiest topics

You’ve got a TikTok account or post on Instagram reels and love talking about research, science or something geeky.  Fitness influencers have it easy because everyone wants to be fit and healthy. They’ve got a positive message that everyone wants to hear. However, what if you work in an area that’s not as sexy? For …

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Confessions of a niche content creator: changing how we talk about food

Changing the way that people learn about food is my goal. Recipes, reviews and critics flood our feeds while scientists and researchers struggle to make their voices heard. Between these two is a space, where the passion and love of food are combined with scientific knowledge that is accessible to a public audience. We have …

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