Social media

The next phase of social media is shopping and creators need to make a choice

TikTok’s home screen, aka the ‘For You Page’, recently became littered with TikTok shop posts. Every second or third post is an influencer hocking cheap dupes of the latest fashion accessory or yet another pickle kit. It’s a stark contrast to 5 years ago, when TikTok was almost 100% advert-free and the shop didn’t exist. …

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