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The next phase of social media is shopping and creators need to make a choice

TikTok’s home screen, aka the ‘For You Page’, recently became littered with TikTok shop posts. Every second or third post is an influencer hocking cheap dupes of the latest fashion accessory or yet another pickle kit. It’s a stark contrast to 5 years ago, when TikTok was almost 100% advert-free and the shop didn’t exist. …

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The three pillars of great content for TikTok

The three pillars of great content for TikTok

Building your content creation skills and developing a social media schedule is an essential aspect of any organisation’s work. There are three pillars of great content that need your attention if you want to build awesome new educational content for your social media channels. One of the biggest challenges is finding new, creative and unique …

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