{"id":626,"date":"2020-09-18T13:26:16","date_gmt":"2020-09-18T13:26:16","guid":{"rendered":"https:\/\/gavinwren.com\/about\/"},"modified":"2024-01-10T09:57:41","modified_gmt":"2024-01-10T09:57:41","slug":"about","status":"publish","type":"page","link":"https:\/\/gavinwren.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n
<\/span>\"Gavin
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It’s all about the content<\/h2>\n\n\n\n

From the first lucky viral hits through to engineering consistent success<\/h4>\n\n\n\n
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2015<\/h3>\n<\/div>\n\n\n\n
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Started my YouTube channel, discussing vital topics such as “Why don’t sticky resealable tabs work?” and “What’s the most efficient way to squeeze a lime?<\/a>“<\/p>\n\n\n\n

This important start helped practice videography skills, editing, lighting, speaking to camera and carrying a message through a whole video.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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2016-2018<\/h3>\n<\/div>\n\n\n\n
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While studying MSc food policy I was working as a food photographer<\/a> and blogging in my spare time.<\/p>\n\n\n\n

Learning how to use light to make photos and videos look amazing has been a core part of making great social media content.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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2019<\/h3>\n<\/div>\n\n\n\n
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A spoof video of an egg in a glass of milk<\/a> hit 50k views on TikTok and gained me a couple of thousand followers. I thought I’d made it \ud83e\udd29<\/p>\n\n\n\n

Your first viral hits are often unplanned, the result of guesswork, experimenting and having fun.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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2020<\/h3>\n<\/div>\n\n\n\n
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In January 2020 I began posting videos about food standards, Brexit and food waste, talking directly to camera… and got 100 views per video. I persevered, posting videos. Slowly it grew.<\/p>\n\n\n\n

Then one video about the difference between eggs in the US and the UK<\/a> took off, reaching over 400k views and bringing another 20k followers in a few days.<\/p>\n\n\n\n

Making lots of poor performing content is normal, keep trying new things, listen to other creators, learn their tricks. Above all, provide value for your audience – make their day a better place<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2021<\/h3>\n<\/div>\n\n\n\n
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Finding time and planning to make consistent content is a common problem and by January 2021 I’d stopped posting.<\/p>\n\n\n\n

I started posting regularly again in March 2021 and soon hit my first million plus viral hit<\/a>.<\/p>\n\n\n\n

Big lesson! People love listening to information about any subject when you talk with passion and enthusiasm about that subject<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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2022<\/h3>\n<\/div>\n\n\n\n
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In 2022 I decided go start making consistent content every. single. week. No matter what.<\/p>\n\n\n\n

I began planning, researching and scripting news stories, queueing content, alongside ad hoc food waste challenge videos. Despite a short hiatus to deliver aid to Ukraine, I posted 350 videos in 2022.<\/p>\n\n\n\n

My TikTok views multiplied constantly in 2022 by being ferociously consistent.<\/p>\n\n\n\n

Planning content is vital. Being spontaneous only gets you so far, you need strategy to get you through those slow weeks.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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2023<\/h3>\n<\/div>\n\n\n\n
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The year I set up my studio, fine-tuned my audio, upgraded my lighting and solidified all of the content scripting and delivery techniques that help people enjoy my content. Viral videos hitting over 1 million views are common now – I even had three in a row in August.<\/p>\n\n\n\n

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The year Instgram blew up too, going from 2k to 42k followers in six months and adding over 90k followers on TikTok<\/p>\n\n\n\n

When you find something that people like, drill down into it, make it better, stronger, faster, and keep coming back. Become a master of your craft<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Click here if you want to learn more about video content coaching and training <\/strong><\/a><\/div>\n<\/div>\n\n\n\n
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@gavin.wren<\/a>

I\u2019M FINE!!! Can you eat food that is seven years past its best before date? I found out\u2026 #foodwaste<\/a> #gavinwren<\/a> #foodpolicy<\/a><\/p> \u266c original sound – Gavin Wren<\/a> <\/section> <\/blockquote>