{"id":1120,"date":"2023-02-08T15:07:34","date_gmt":"2023-02-08T15:07:34","guid":{"rendered":"https:\/\/gavinwren.com\/?p=1120"},"modified":"2023-02-08T15:08:58","modified_gmt":"2023-02-08T15:08:58","slug":"the-three-pillars-of-great-content-for-tiktok","status":"publish","type":"post","link":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/","title":{"rendered":"The three pillars of great content for TikTok"},"content":{"rendered":"\n

Building your content creation skills and developing a social media schedule is an essential aspect of any organisation\u2019s work. There are three pillars of great content that need your attention if you want to build awesome new educational content for your social media channels.<\/p>\n\n\n\n

One of the biggest challenges is finding new, creative and unique ways to talk on social media. Every week needs more great content and the well of inspiration can sometimes run dry.<\/p>\n\n\n\n

Whether you’re new and starting to get into social media or have been doing it for a while, there are three key pillars that will keep your content machine well-oiled and fired up.<\/p>\n\n\n\n

If you pay attention to these three areas, you will always have resources to fall back on when you need to create new content.<\/p>\n\n\n\n

1. Learn from others \u2013 culture and skills<\/h3>\n\n\n\n

You need to personally nurture two different areas of knowledge when you are creating content. <\/p>\n\n\n\n

Firstly, you need to understand the culture of the platform that you\u2019re working with. Whether it’s TikTok, Instagram, Facebook or YouTube, you need to know what the audience likes, how they engage with posts, what themes recur, what\u2019s popular and what\u2019s trending. It\u2019s like any popular culture, it\u2019s a constantly moving environment that you need to keep watching if you want to remain relevant.<\/p>\n\n\n\n

Secondly, you must always seek to improve your own skills. Whether that\u2019s script writing, video editing, sound design, specialist knowledge, self-confidence, presenting skills etc. Make sure that you are always learning and increasing your knowledge about the area you work in.<\/p>\n\n\n\n

2. Creativity – experiment and take risks<\/h3>\n\n\n\n

Taking inspiration from the culture of a platform is necessary, all of the world\u2019s greatest artists have been inspired by others. The secret is to take that influence and put your own hallmark on it. Give it your own personal flavour, spin it to suit your personality. The creative part of the work is processing what everyone else is doing, then pushing it to the next level. This is where great content is found.<\/p>\n\n\n\n

This is also an area where you will need to take some risks. If you want to reach a large audience, go viral, or build a large social media presence, it will require trying new ideas to see if they work, or not. Don\u2019t get too hung up on whether they work or not, try new ideas a few times and learn from them. You can always delete posts and try again!<\/p>\n\n\n\n

3. Consistency – iterate, iterate, iterate<\/h3>\n\n\n\n

The last and most important part is to keep working on points 1 & 2, then maintain consistency in your posting schedule. Iterate, repeat and learn. Social media is here to stay, so we have all the time in the world to keep practising!<\/p>\n\n\n\n

This is most important when the views are down and inspiration is failing. We\u2019ve all been at that place where we\u2019re scheduling boring, repetitive posts that don\u2019t create impact. The ONLY way out of that slump is to apply your new skills to your own unique brand of creativity and develop a consistent schedule of new ideas.<\/p>\n\n\n\n

During some days, or weeks, we don\u2019t feel like creating new content. Keep pushing through those hard times. It\u2019s easy to create content when everything feels good, it\u2019s far harder \u2013 but more rewarding – to keep pushing through the hard times and create something incredible.<\/p>\n\n\n\n

Learn more by downloading my free ebook<\/a> and joining one of my masterclass webinars<\/a>!<\/h4>\n","protected":false},"excerpt":{"rendered":"

Building your content creation skills and developing a social media schedule is an essential aspect of any organisation\u2019s work. There are three pillars of great content that need your attention if you want to build awesome new educational content for your social media channels. One of the biggest challenges is finding new, creative and unique …<\/p>\n

The three pillars of great content for TikTok<\/span> Read more…<\/a><\/p>\n","protected":false},"author":4,"featured_media":1121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[11],"tags":[30,9,31,27,8,28,29],"yoast_head":"\nThe three pillars of great content for TikTok - Gavin Wren<\/title>\n<meta name=\"description\" content=\"There are three key pillars that will ensure you are always primed and ready to create innovative new content all year round\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The three pillars of great content for TikTok - Gavin Wren\" \/>\n<meta property=\"og:description\" content=\"There are three key pillars that will ensure you are always primed and ready to create innovative new content all year round\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"Gavin Wren\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gavinwrenfoodnews\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/gavinwrenfoodnews\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-08T15:07:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-08T15:08:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gavinwren.com\/wp-content\/uploads\/2023\/02\/pexels-sevenstorm-juhaszimrus-1292257-600x900-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gavin Wren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gavinwren\" \/>\n<meta name=\"twitter:site\" content=\"@gavinwren\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gavin Wren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/\"},\"author\":{\"name\":\"Gavin Wren\",\"@id\":\"https:\/\/gavinwren.com\/#\/schema\/person\/9cc9d95a23d60d772e2e1089728024f2\"},\"headline\":\"The three pillars of great content for TikTok\",\"datePublished\":\"2023-02-08T15:07:34+00:00\",\"dateModified\":\"2023-02-08T15:08:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/\"},\"wordCount\":601,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gavinwren.com\/#\/schema\/person\/9cc9d95a23d60d772e2e1089728024f2\"},\"keywords\":[\"authenticity\",\"content creation\",\"energy\",\"instagram\",\"tiktok\",\"tricks\",\"viral\"],\"articleSection\":[\"Content creation\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/\",\"url\":\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/\",\"name\":\"The three pillars of great content for TikTok - Gavin Wren\",\"isPartOf\":{\"@id\":\"https:\/\/gavinwren.com\/#website\"},\"datePublished\":\"2023-02-08T15:07:34+00:00\",\"dateModified\":\"2023-02-08T15:08:58+00:00\",\"description\":\"There are three key pillars that will ensure you are always primed and ready to create innovative new content all year round\",\"breadcrumb\":{\"@id\":\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gavinwren.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The three pillars of great content for TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gavinwren.com\/#website\",\"url\":\"https:\/\/gavinwren.com\/\",\"name\":\"Gavin Wren\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gavinwren.com\/#\/schema\/person\/9cc9d95a23d60d772e2e1089728024f2\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gavinwren.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/gavinwren.com\/#\/schema\/person\/9cc9d95a23d60d772e2e1089728024f2\",\"name\":\"Gavin Wren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/gavinwren.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/gavinwren.com\/wp-content\/uploads\/2022\/08\/cropped-cropped-icon-512x512px-transparent.png\",\"contentUrl\":\"https:\/\/gavinwren.com\/wp-content\/uploads\/2022\/08\/cropped-cropped-icon-512x512px-transparent.png\",\"width\":512,\"height\":512,\"caption\":\"Gavin Wren\"},\"logo\":{\"@id\":\"https:\/\/gavinwren.com\/#\/schema\/person\/image\/\"},\"description\":\"Gavin is a consultant, writer & content creator helping people learn about our global food system. Every month his food policy TikToks and food waste challenges reach millions, helping people understand where their food comes from and how to use it more sustainably. He also helps organisations around the world tell stories about food. He\u2019s written in national titles and consulted on sustainable food systems for organisations across Europe, including the European Commission and WWF. His background in photography took him across Ecuador and Colombia chasing down the world\u2019s finest chocolate and coffee for National Geographic and Huck. He's spoken on TV and radio in the UK and US, and been featured in the national press, alongside titles as far afield as Mexico, Japan and Kazakhstan.\",\"sameAs\":[\"https:\/\/gavinwren.com\",\"https:\/\/www.facebook.com\/gavinwrenfoodnews\",\"https:\/\/www.instagram.com\/gavin.wren\/\",\"https:\/\/www.linkedin.com\/in\/gavin-wren\/\",\"https:\/\/twitter.com\/gavinwren\",\"https:\/\/www.youtube.com\/c\/GavinWren\"],\"url\":\"https:\/\/gavinwren.com\/author\/gavin-wren\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The three pillars of great content for TikTok - Gavin Wren","description":"There are three key pillars that will ensure you are always primed and ready to create innovative new content all year round","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/","og_locale":"en_GB","og_type":"article","og_title":"The three pillars of great content for TikTok - Gavin Wren","og_description":"There are three key pillars that will ensure you are always primed and ready to create innovative new content all year round","og_url":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/","og_site_name":"Gavin Wren","article_publisher":"https:\/\/www.facebook.com\/gavinwrenfoodnews","article_author":"https:\/\/www.facebook.com\/gavinwrenfoodnews","article_published_time":"2023-02-08T15:07:34+00:00","article_modified_time":"2023-02-08T15:08:58+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/gavinwren.com\/wp-content\/uploads\/2023\/02\/pexels-sevenstorm-juhaszimrus-1292257-600x900-1.jpg","type":"image\/jpeg"}],"author":"Gavin Wren","twitter_card":"summary_large_image","twitter_creator":"@gavinwren","twitter_site":"@gavinwren","twitter_misc":{"Written by":"Gavin Wren","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/#article","isPartOf":{"@id":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/"},"author":{"name":"Gavin Wren","@id":"https:\/\/gavinwren.com\/#\/schema\/person\/9cc9d95a23d60d772e2e1089728024f2"},"headline":"The three pillars of great content for TikTok","datePublished":"2023-02-08T15:07:34+00:00","dateModified":"2023-02-08T15:08:58+00:00","mainEntityOfPage":{"@id":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/"},"wordCount":601,"commentCount":0,"publisher":{"@id":"https:\/\/gavinwren.com\/#\/schema\/person\/9cc9d95a23d60d772e2e1089728024f2"},"keywords":["authenticity","content creation","energy","instagram","tiktok","tricks","viral"],"articleSection":["Content creation"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/","url":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/","name":"The three pillars of great content for TikTok - Gavin Wren","isPartOf":{"@id":"https:\/\/gavinwren.com\/#website"},"datePublished":"2023-02-08T15:07:34+00:00","dateModified":"2023-02-08T15:08:58+00:00","description":"There are three key pillars that will ensure you are always primed and ready to create innovative new content all year round","breadcrumb":{"@id":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gavinwren.com\/the-three-pillars-of-great-content-for-tiktok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gavinwren.com\/"},{"@type":"ListItem","position":2,"name":"The three pillars of great content for TikTok"}]},{"@type":"WebSite","@id":"https:\/\/gavinwren.com\/#website","url":"https:\/\/gavinwren.com\/","name":"Gavin Wren","description":"","publisher":{"@id":"https:\/\/gavinwren.com\/#\/schema\/person\/9cc9d95a23d60d772e2e1089728024f2"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gavinwren.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/gavinwren.com\/#\/schema\/person\/9cc9d95a23d60d772e2e1089728024f2","name":"Gavin Wren","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/gavinwren.com\/#\/schema\/person\/image\/","url":"https:\/\/gavinwren.com\/wp-content\/uploads\/2022\/08\/cropped-cropped-icon-512x512px-transparent.png","contentUrl":"https:\/\/gavinwren.com\/wp-content\/uploads\/2022\/08\/cropped-cropped-icon-512x512px-transparent.png","width":512,"height":512,"caption":"Gavin Wren"},"logo":{"@id":"https:\/\/gavinwren.com\/#\/schema\/person\/image\/"},"description":"Gavin is a consultant, writer & content creator helping people learn about our global food system. Every month his food policy TikToks and food waste challenges reach millions, helping people understand where their food comes from and how to use it more sustainably. He also helps organisations around the world tell stories about food. He\u2019s written in national titles and consulted on sustainable food systems for organisations across Europe, including the European Commission and WWF. His background in photography took him across Ecuador and Colombia chasing down the world\u2019s finest chocolate and coffee for National Geographic and Huck. He's spoken on TV and radio in the UK and US, and been featured in the national press, alongside titles as far afield as Mexico, Japan and Kazakhstan.","sameAs":["https:\/\/gavinwren.com","https:\/\/www.facebook.com\/gavinwrenfoodnews","https:\/\/www.instagram.com\/gavin.wren\/","https:\/\/www.linkedin.com\/in\/gavin-wren\/","https:\/\/twitter.com\/gavinwren","https:\/\/www.youtube.com\/c\/GavinWren"],"url":"https:\/\/gavinwren.com\/author\/gavin-wren\/"}]}},"_links":{"self":[{"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/posts\/1120"}],"collection":[{"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/comments?post=1120"}],"version-history":[{"count":2,"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/posts\/1120\/revisions"}],"predecessor-version":[{"id":1123,"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/posts\/1120\/revisions\/1123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/media\/1121"}],"wp:attachment":[{"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/media?parent=1120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/categories?post=1120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gavinwren.com\/wp-json\/wp\/v2\/tags?post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}