Food is powerful, it can unify hearts and minds or topple governments, reaching every corner of humanity on earth. Helping people learn about food is my goal. 

Feeding people has always been an obsession.

After leaving school I went straight into a hospitality job, determined to find a career as a hotelier. I loved being a host, and still adore helping friends, family or strangers experience new foods. After two years of silver service, tending bars and sweating in kitchens, I changed direction because I wanted to be more creative.

Industrial Design BA at Brunel University came next. The course taught vital skills in engineering systems and led to the creation of fantastical machinery, including a sugar cube launcher, a pneumatic wine bottle corker, and a countertop machine that froze an ice cube in 60 seconds.

After graduating, I worked in design for 10 years, creating everything from music awards for Elton John and Christina Aguilera, through to advertising hoardings at Hyde Park Winter Wonderland.

Food kept calling me back.

In 2014, I started a food blog, which quickly converted into paid work as a food photographer and writer. A chance encounter with Professor Tim Lang at Borough Market uncovered the fascinating world of Food Policy, which quickly led me to enrol on the MSc Food Policy, which I completed with Distinction, and then immersed myself working in the world of food systems.

I quickly became determined to find a way to make the world of food policy relatable and accessible to everyone. I wanted to help people learn more about this ‘unseen’ side of food. Work followed on policy projects from research and development through to social media and communications campaigns. 

Clients during this time included consultancy for the European Commission, Slow Food International and The Centre for Food Policy, as well as policy research for WWF and The Institute of Food Science and Technology. Also writing credits in Radio Times, Big Issue and Food Matters Live, photography in National Geographic and Huck magazine.

I founded Wren&Co to serve these clients, co-founded Quota to help spread food systems news, and was a founding director of OmniAction, a food systems non-profit. I guested on podcasts and radio shows, including BBC Radio, Heritage Radio NYC and Sorted Food, became an ambassador for Nutrition4Youngsters, part of the Nutritank initiative and have been food policy representative for The Guild of Food Writers and a member of Chatham House.

It’s shocking how little consumer-oriented information about food policy exists.

Whilst working in Latin America in 2019, I heard about a new app called TikTok and began experimenting with different ways of talking about food policy. My first ‘viral’ hit reached 50k views, which felt like overnight fame at the time. I’ve now spread my content across multiple platforms, focused mainly on TikTok, Instagram and YouTube.

Making popular social media content about ‘dry’ subjects like policy, law and climate change isn’t easy. I’ve learned critical skills from every corner of performing arts, psychology and videography to make videos that get traction.

Today, millions of people have learned about food policy and food systems from watching my videos, with educational content on topics including food waste, food inflation, sustainability and more. Today, social media is my focus, integrating 10 years of food policy work with the content creation skills to clarify complex subjects.

Social media content is incredibly rewarding, as it facilitates direct connections with audience members and helps people to create a better relationship with food. To date, I’ve consulted with or created social media content for B2C retail/FMCG, B2B trade, multiple high-profile legal cases, PR campaigns, scientific communication, plus several policy projects with Government departments.

As my social media presence grew, so did the opportunities for TV appearances, radio interviews, and connecting with people across the food system. In 2025, I was a finalist for the BBC Food and Farming Awards Digital Creator of the Year, and I also made the final of the National Reality TV Awards in the Documentary category.

When I’m not working, it’s all about running and triathlon, good coffee, dark chocolate, close friends, a comfy sofa and plotting whether I can have chickens in my little London back garden.