TikTok’s home screen, aka the ‘For You Page’, recently became littered with TikTok shop posts. Every second or third post is an influencer hocking cheap dupes of the latest fashion accessory or yet another pickle kit. It’s a stark contrast to 5 years ago, when TikTok was almost 100% advert-free and the shop didn’t exist. …
The next phase of social media is shopping and creators need to make a choice Read more…
Building your content creation skills and developing a social media schedule is an essential aspect of any organisation’s work. There are three pillars of great content that need your attention if you want to build awesome new educational content for your social media channels. One of the biggest challenges is finding new, creative and unique …
The first few times I went viral on TikTok are clearly marked in my memory. There’s a single quality that ties that group of hyper-successful videos together. Looking back, there’s a clear commonality that you will find in most viral posts. It’s a way of creating social media videos that is heavily rewarded in 2023. …
Going viral is the dream of many content creators, and there are two things that you need to do if you want it to happen. If you stick to these two golden rules, they will help you go viral on TikTok. There’s a fantastic podcast for anyone that’s pursuing creative work, such as social media content, …
You’ve got a TikTok account or post on Instagram reels and love talking about research, science or something geeky. Fitness influencers have it easy because everyone wants to be fit and healthy. They’ve got a positive message that everyone wants to hear. However, what if you work in an area that’s not as sexy? For …
AI in food policy is going to change how we access information about the food system. OpenAI have been developing their GPT platform for many years and launched a public-facing version of the platform. ChatGPT is a prototype artificial intelligence chatbot developed by OpenAI that focuses on usability and dialogue. You can ask the AI anything, …
I asked AI about food policy. Here’s what it said… Read more…
Mr Beast, otherwise known as 24-year-old Jimmy Donaldson, could be the person that gets the world eating lab-grown meat. If you don’t know who Mr Beast is, he’s got 120 million subscribers on YouTube and is the top-earning YouTuber in the world, raking in over $50m a year from his YouTube channel alone. He also …
How Mr Beast will change our view of lab-grown meat Read more…
Changing the way that people learn about food is my goal. Recipes, reviews and critics flood our feeds while scientists and researchers struggle to make their voices heard. Between these two is a space, where the passion and love of food are combined with scientific knowledge that is accessible to a public audience. We have …
Confessions of a niche content creator: changing how we talk about food Read more…
You want to communicate clearly on social media
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